Visual Identity & Campaign for
Fencing Intenational Challenge Paris
A case study project developed entirely from original photography captured on-site during a live sports competition. The core objective was to transform raw event imagery into a comprehensive visual communication ecosystem, delivering both digital and print assets to promote the tournament and elevate its brand presence.
Dynamism
Impact
Contemporary
The visual direction translates the agility and dynamism of the sport into a graphic language that challenges the established codes of traditional sports communication. The photographic approach deliberately moves beyond conventional sports imagery, introducing an editorial perspective through unconventional compositions, image treatments and a strong sense of movement. This was further developed through post-production, contemporary typography and a palette inspired by the traditional colors of France, creating a visual identity that feels both rooted in its context and distinctly modern.
